Did you known that Scorpion EXO sponsors 17 riders currently competing throughout MotoGP, Moto2 and Moto3? This makes the helmet and apparel company the most active helmet company in 2013 World Championship racing, and now it wants to reach a further audience.
Scorpion plans on completing this task by becoming the first major helmet and apparel brand to launch a national TV advertising campaign through a commercial.
The first commercial, “Destroy Boundaries” attached above, will air Aug. 18 during Indy MotoGP event on Fox Sports (SPEED). The commercial will highlight Scorpion’s all-new EXO-R2000, which is worn by MotoGP pilots Alvaro Bautista, Hector Barbera, Alex DeAngelis and Yonny Hernandez.
Jayson Wickenkamp (Scorpion National Sales Manager) says: “While we still embrace the more traditional marketing channels historically used by helmet brands, our immense investment into the MotoGP program along with the launch of our premium EXO-R2000 helmet made the decision to advertise during these televised races a very obvious strategy for our brand.”
The timing of the ad launch was coordinated to support the fall debut of the US version of the EXO-R2000 helmet and to call attention to the full roster of Scorpion MotoGP racers who will be featured during the upcoming Indianapolis Red Bull MotoGP event in August. Scorpion will be celebrating the launch of their new ad campaign and the EXO-R2000 with autograph signing sessions and promotional specials during the event, Scorpion states.
Jayson Wickenkamp says: “With this televised ad campaign, a strong sponsorship offering, and the introduction of premium GP-caliber products like the EXO-R2000, Scorpion is showcasing our commitment to meeting the requirements of the most demanding environments in the world, both on and off the track. Our brand is truly dedicated to destroying boundaries.”
For more information on the new EXO-R2000 visit scorpionusa.com.