2013 BMW Motorrad July Sales Report
BMW Motorrad once again reported record-level worldwide sales for the first seven months of 2013.
The Bavarian motorcycle manufacturer reports that sales were up 9.9-percent through the month of July compared to the same period of 2012. BMW says a total of 76,182 motorcycles and maxi-scooters were delivered to customers through July, compared to 69,329 in the same period of 2012.
In July, 11,241 motorcycles and maxi-scooters were sold, compared to 10,140 in July 2012. This shows a 10.9-percent increase in sales, and the best sales results ever recorded for a July month.
And once again, BMW Motorrad attributes the revamped R1200GS to the success, the adventure-touring motorcycle selling well across the world.
Germany continues to be BMW Motorrad’s strongest individual market by some distance, followed by the USA, Italy, France, Brazil, and the UK.
Heiner Faust (Head of Sales and Marketing, BMW Motorrad) says: “After our record sales for the first half of the year 2013, our July result is extremely pleasing. With 11,241 vehicles sold, we are 10.9 percent above the already strong July result of 2012.
“There has never been a July in which we have sold so many vehicles. As of July, we are slightly 10% above the previous year’s level and are on course for a new sales record for 2013. The R 1200 GS has emerged as an extremely strong starter in terms of sales.
“This model leads the BMW Motorrad rankings list of best-selling models by some distance. All in all, we can be absolutely satisfied with our model mix so far. For example, after the big GS, our best selling motorcycles are the F 700 GS and F 800 GS/GS Adventure mid-class enduros, at 12.289 units sold, and this despite a significant widening of the competitors’ field.
“Our K 1600 GT und GTL luxury touring models sold 5.141 up to and including July. Also doing well are the S 1000 RR and HP4 with a total of 6.254 units sold and the maxi-scooters with 6.531units. A total of 11.574 customers chose the R 1200 RT, R 1200 GS Adventure and R 1200 R, which are still supplied with the air-cooled boxer engine.”