Toby Keith Becomes Co-Owner of Brass Balls Cycles

Dars Holdsworth and Toby Keith

Brass Balls Cycles News

Ahead of the iconic Sturgis Motorcycle Rally, Brass Balls Cycles announced that country superstar Toby Keith has become co-owner of the Oklahoma-based custom/production bike builder.

Keith, a longtime motorcycle enthusiast, has partnered with Dars Holdsworth, a veteran of Desert Storm who founded Brass Balls Cycles in 2006, is a two-time AMD World Champion. Holdsworth started Brass Balls Cycles to provide a unique American line of bobbers, choppers and sport cruisers.

The first official public announcement will be on August 6 when Keith returns to headline the music lineup at Sturgis Buffalo Chip Motorcycle Rally.

Toby Keith Brass Balls Digger
Toby Keith Brass Balls Digger

Holdsworth met Keith through the Pros 4 Vets organization, and earlier this year Brass Balls Cycles raffled off a custom bike to support Toby Keith Foundation’s OK Kids Korral project.

Dar Holdsworth (Brass Balls Cycles Founder) says: “This partnership will help Brass Balls Cycles increase its U.S. market presence, as well as expand the brand internationally. We will be revealing new and revised models in the near future and, as always, proudly power our bikes with American made S&S V-Twin motors.”

Brass Balls Cycles will also be featured in a Bike Build-Off for CMT (Country Music Television). The finished motorcycle will be given to a Vietnam vet during the conclusion of the event.

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