BMW Motorrad Sets New Six-Month Motorcycle Sales Record
2013 BMW Motorcycle Sales Report
Attributing the success of the new R1200GS, BMW Motorrad has set yet another worldwide sales record. The latest record arrives after the first half of 2013.
BMW Motorrad reported it sold 64,941 motorcycles and scooters for the first six months of 2013, compared to 59,189 units during the same period of 2012.
This shows a 9.7-percent increase in sales, and allowed BMW Motorrad to record a new six-month record of sales. Along with the six-month sales record, the Bavarian manufacturer also set a new record for June sales.
BMW says it sold 12,541 motorcycles and scooters in June compared to 10,271 units in June 2012. This represents a 22.1-percent increase in sales.
Germany continues to be the biggest market with an 18.2-percent share of sales volume. BMW Motorrad says in spite of the fact that climatic conditions were unfavorable for spring business, sales in the BMW Motorrad domestic market increased over the previous year by 2.9 percent to 11,827 vehicles (previous year: 11,492 units).
The next largest market was the USA, which represented a 16.6 percent share of sales volume. BMW says in the USA, 8,101 motorcycles and scooters were sold in the first six months compared to 6,947 units in the same period of 2012.
France and Italy rank third and fourth with sales of 6,129 and 6,094 respectively.
Heiner Faust (BMW Motorrad Head of Sales and Marketing) says: “Never before has BMW Motorrad sold as many vehicles as this in the first six months of a year. We are very pleased with the sales result for the first half of 2013.
“It proves how popular our products are among our customers – in particular the new R 1200 GS. We recorded healthy growth worldwide in all the relevant markets in June.
“It is the best June result ever. Even the crisis-ridden markets of Europe proved to be stable for BMW Motorrad. We were able to make considerable gains in France, Italy and even Spain as compared to June 2012. The strongest growth is to be seen in North and South America and in Asia. With this outstanding six-month result we are now well on the way to achieving a new all-time sales high for 2013.”