Limited-Edition Bell Star Helmet Unveiled Ahead of Laguna MotoGP

2013 Commemorative Bell Helmet for 2013 Red Bull U.S. Grand Prix

To celebrate MotoGP in Northern California July 19-21 at Mazda Raceway Laguna Seca, Bell Helmets and the circuit unveiled a limited-edition, commemorative Star Carbon helmet.

A limited run of the Star Cabon lid will be available for purchase online during the weeks leading up to the event, as well as onsite during the MotoGP weekend at the Mazda Raceway Superstore, while supplies last.

The commemorative Bell Star Carbon helmet features a breathtaking custom finish by renown air-brush artist Chris Wood of Santa Barbara-based paint shop Airtrix, with graphics that pay tribute to northern California’s historic Cannery Row.

In 2012, Bell and Mazda Raceway partnered on a small run of commemorative helmets that were used solely for promotional purposes prior to and during the race weekend, paving the way for this year’s expanded program.

Chris Sackett (General Manager, Bell Powersports) says: “The response from athletes and fans to last year’s special edition commemorative helmet was so positive, that expanding and allowing race fans to purchase the helmet in 2013 was a no-brainer for us.

“We’ve enjoyed a valuable partnership with Mazda Raceway over the years, and we jumped at the opportunity to partner with them once again for such an exciting initiative around one of America’s greatest road racing events.”

Steve Fields (Executive Director, Corporate Development for Mazda Raceway) says: “The commemorative helmet provides the means to showcase one of our premier events and Bell’s premium racing helmet, so it’s an obvious win/win for both of us, and for the fans.

“We’re excited to see the reaction from our customers to the fact that they can now purchase one for themselves.”

The limited edition commemorative Bell Star Carbon is available online. Fans in attendance can also purchase the helmet while supplies last at the Mazda Raceway Superstore, located in the Yamaha Marketplace.