The Pediatric Brain Tumor Foundation’s Ride for Kids program is proud to welcome Bell Helmets as the official helmet sponsor for the 2013 Ride for Kids season.The partnership brings together two leaders in the motorcycle industry to fight childhood brain tumors.Brian Horton (Brand Manager, Bell Powersports) says: “Bell is proud to be the official helmet sponsor of Ride for Kids, which supports the Pediatric Brain Tumor Foundation’s mission to eliminate the challenges of childhood brain tumors. We encourage all motorcyclists to ride with us to cure the kids.”Robin Boettcher (PBTF President & CEO) says: “As Bell says, they don’t just make helmets, they make possibilities. That philosophy matches our own. Ride for Kids is about riding for a reason: to find a cure for one of the deadliest forms of childhood cancer. Our partnership with Bell Helmets moves us closer to accomplishing that goal.”Bell Helmets joins American Honda, GEICO Motorcycle and Cycle World magazine as a major Ride for Kids partner. As part of its support, the company will provide Revolver Evo and Mag 9-Sena touring helmets for drawings held at each of the 2013 Ride for Kids events, and has donated helmets for brain tumor patients and their families to wear during the rides.For additional information, visit rideforkids.org.