BMW Motorrad May 2013 Worldwide Sales Report
Following the release of a few new models, including the 2013 R1200GS and the 2013 F800GT, BMW continues to shatter its sales records.
BMW Motorrad began with a record-breaking year of sales, the Bavarian motorcycle manufacturer selling over 106,000 motorcycles and maxi scooters worldwide in 2012.
This success continued throughout the beginning of 2013, and once again BMW Motorrad has reported a record-breaking month of sales. The latest is for May; BMW says it sold 14.2-percent more vehicles last month than it did in May of 2012. BMW says 13,081 motorcycles and maxi scooters were sold in May (previous year: 11,457), which was the most ever sold in the month of May.
BMW says 52,400 motorcycles and maxi scooters (previous year: 48,918 units) had been sold from the beginning of the year through May – an increase of 7.1 percent over the same period last year.
Heiner Faust (Head of BMW Sales and Marketing) says: “We have achieved our best May result to date with double-digit growth as compared to the previous year.
“We are currently 7.1 percent above last year with an all-time first-quarter high in 2013, a record in April and a very strong May. While we are pleased to say that the very difficult markets of Southern Europe, Italy, Spain and France are showing very stable sales results, we are seeing especially good growth rates in the overseas markets of North and South America, Asia and Russia. Germany – our strongest single market – is also seeing a positive trend in spite of the unfavourable climate situation.
“The main driving force behind this development is provided by our new models, the BMW R 1200 GS, BMW F 800 GT and BMW HP4 as well as our maxi scooters, of course. We are anticipating another powerful stimulus from our new travel enduro, the F 800 GS Adventure, which goes out to dealerships in mid-June.”
