Motorcycle Industry News
British Customs, LLC, America’s leading designer and manufacturer of performance parts and accessories engineered exclusively for new Triumph motorcycles, today announced that it has selected PutterPowerMedia to provide comprehensive marketing services for the company and its rapidly expanding product line.
British Customs created today’s booming aftermarket for the iconic English brand’s new-generation Bonneville by recognizing tremendous demand for performance, cosmetic and handling upgrades long before such parts existed.
Based in Gardena, California, this trend-setting company doesn’t build custom motorcycles. It gives independent, do-it-yourselfers with any level of mechanical skills the ability to customize their bikes and lives with bolt-on parts engineered for an exact fit and style without modification, using common tools.
Jason Panther (British Customs President) says: “In order to take British Customs to the next level, we need an agency that understands Triumph motorcycles and aftermarket parts from an enthusiast’s perspective – technically, stylistically and historically. We want to work with others who have innovative ideas and can collaborate with us, so PutterPowerMedia is a perfect fit.”
PutterPowerMedia is a powersports-focused marketing agency fueled by 30 years of expertise in the motorcycle and ATV industry.
It specializes in building brands with highly effective media-relations plans. The agency’s comprehensive press releases and targeted distribution consistently initiate news coverage and product placement. This publicity generates millions of media impressions at minimal cost, delivering tremendous return on investment.
The firm is headed up by Eric Putter, a veteran motojournalist and marketing professional whose editorial work has been published by more than two dozen of America’s most prestigious powersports magazines and websites.
The agency’s success stems from first-hand experience in establishing and nurturing relationships between media and the companies that seek their exposure, from both sides: Interacting with them as a journalist and working with media when holding key marketing positions at OEMs, aftermarket businesses, parts distributors, dealerships and racing organizations.
Eric Putter says: “British Customs is well positioned for tremendous growth. It’s an on-the-gas company that created the thriving parts market for Triumph’s modern classics and continues to turn out innovative, beautifully machined products for dedicated enthusiasts. We’re proud to partner with another leading powersports business and look forward to building upon British Customs’ success story.”
For additional information, visit British Customs.