Motorcycle Racing News MotoGP Ducati Team Partners with Kobo for 2013 MotoGP

Ducati Team Partners with Kobo for 2013 MotoGP

Ducati Team's Andrea Dovizioso
Ducati Team’s Andrea Dovizioso

2013 Ducati Team MotoGP News

Just ahead of the 2013 MotoGP Championship, the Ducati Team has announced it has partnered with Kobo, a global leader in eReading.

Kobo will be a major sponsor of the Ducati Team, which will field the American Nicky Hayden and the Italian Andrea Dovizioso in 2013 MotoGP, and showcase its and Ducati’s “dedication to technology, innovation, and global commerce.” Kobo is attracted to the Italian market due to its success there; Kobo reports it tripled its 2012 sales forecast due to a “tremendous uptake of digital reading by Italians.”

Hayden and Dovi will don the Kobo logo on their leathers, and the logo will also be displayed on the Desmosedici GP13 prototypes and the team’s clothing.

Jean-Marc Dupuis (Managing Director of EMEA, Kobo) says: “Kobo and Ducati share a passion for innovation, excellence, and powerful technology. We are thrilled to bring this partnership to our fans who share the same passion for the best experience no matter whether in sport, a bike, a book, or an eReader.”

Alessandro Cicognani (Ducati Motor Holding Head of Sponsorship) says: “The partnership with Kobo confirms the strength of the Ducati brand, and will help to further promote the rapidly-growing eReader segment. It contributes to Ducati’s reputation as a company that appeals to a young, knowledgeable, and technologically-minded public, as well as one that continues to attract a variety of product sponsors to racing.”

Kobo, an international eReading company with more than 3.2-million eBooks across 68 languages, brought its eReading devices and services to Italy in October 2012 through its strategic partnership with Mondadori, Italy’s biggest magazines and book publisher, owner of the largest network of stores in the country and of one of Italy’s biggest online media stores. Since that time, Kobo’s strength in the Italian market has grown tremendously with Italians quickly adopting digital reading – with 2012 sales forecasts tripling initial expectations. With its current trajectory, Kobo expects to achieve the majority market share in Italy for eReading devices and content by the end of 2013. The company has plans to expand beyond the current stores currently offering its award-winning devices, which include the Kobo Glo and Kobo Mini E Ink eReaders, and the Kobo Arc 7” Google-certified tablet, which recently won the red dot: Product Design 2013 award.

2021 Moto Guzzi V7 Stone 100th Anniversary First Look

Back in December, we gave you a first look at the new 2021 Moto Guzzi V7 lineup. The big news was an increase in...

2022 Triumph Bonneville Bobber First Look (11 Fast Facts)

The 2022 Triumph Bonneville Bobber enjoys a wide range of updates that include functional and aesthetic. The changes are, in part, to meet Euro...

2021 MV Agusta Dragster RR SCS RC First Look (9 Fast Facts)

The 2021 MV Agusta Dragster RR SCS RC is the new flagship of the urban-brawling Dragster lineup. The RC stands for Reparto Corse, and...

2022 Triumph Bonneville T100 First Look (9 Fast Facts)

The Triumph Bonneville T100 gets a more powerful and higher-revving motor for 2022,  along with a lighter chassis and upgraded suspension as the British...

2022 Triumph Street Twin First Look (7 Fast Facts)

The best-selling Triumph Street Twin is back with motor changes to meet Euro 5 standards, upgraded styling, and a classy new variant. Let’s take...

2021 Harley-Davidson Pan America 1250: 150 HP ADV [17 Fast Facts]

Harley-Davidson officially unveiled Monday its all-new adventure touring motorcycles, the 2021 Pan America 1250 and Pan America 1250 Special. The Motor Company released all the...