Motorcycle Industry News
Bel-Ray Company, Inc. has formed a relationship with MotoGP personality and former racing champion, Randy Mamola, who will be the Brand Ambassador and product development athlete for the 2012 racing season.
Widely regarded as one of the most charismatic and exciting racers of his time, Mamola contented for victories in the United States and Europe during his remarkable career.
Upon his retirement in 1992 Mamola stayed involved in the sport by testing vehicles and tires for his former sponsors leading to development of some of today’s current racing technologies. Inducted into the AMA Hall of Fame in 2000, Mamola continues to remain in the spotlight of MotoGP racing as a TV commentator and journalist.
Mamola is also a founding member of the award winning Riders for Health charity that provides relief to Africa via the use of motorcycle transportation.
Mamola stays close to his racing roots by mentoring up-and-coming motorcycle racing star Bradley Smith.
Randy Mamola says: “Bel-Ray is a company with a great history in motor sports and I’m excited to be a part of their amazing family. With over 60 years of experience of delivering the highest standards of quality and performance lubricants. Bel-Ray’s plans are to make a big push in MotoGP and as their Brand Ambassador combining my 32 years of being involved in Grand Prix racing and I’m excited to be a part of their amazing family.”
Jennifer Liquori (Bel-Ray Chief Operating Officer) says: “Bel-Ray is very excited to work more closely with Randy Mamola. He is a well respected member of the MotoGP community and an accomplished racer. We enjoy working with someone who appreciates our products, having been a consumer for many years. Randy’s knowledge of what it takes to perform at the highest level of racing will be instrumental to future product development as well.”
Mamola will be using Bel-Ray’s complete line of performance lubricants including their high performance EXS Synthetic Ester 4T Engine Oil, their popular Blue Tac Chain Lube and their world famous 6 in 1 Multi Purpose Lubricants during the 2012 season in his personal vehicles.