SMC University: Motorsports Management

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MotoGP / World Superbike Career Prep

With the increasingly demanding business of sponsorship acquisition and the complexities of motorsports teams to operate at a sophisticated and coordinated international level, on par with other businesses, it stands to reason someone would eventually see the benefit of a focused curriculum and certificate aimed squarely at motorsports.

SMC University – a world leader in on-line education – has launched “Motorsports Management.” It promises to be the “ultimate course” in race team administration. SMC has partnered with the Marussia Virgin Racing F-1 Team to introduce this first of a kind academic platform.

The SMC Motorsport Management Certificate is an eight-week on-line course intended for people interested in entering the racing industry at a managerial level. This unique opportunity, although focused at F-1, no doubt has potential crossover value to like-minded individuals who might fancy an administrative/business/sponsorship career in World Superbike or MotoGP.

As an on-line course, students can shape the lessons and schedules around their current jobs and hours. The scope of the course covers a broad spectrum of what is entailed in the management behind a professional racing outfit, including operations, marketing, promotion, sponsorship acquisition, logistics, and hospitality. Working under the umbrella of partner Marussia Virgin Racing grants unprecedented access to leading edge, practical knowledge of the inner workings of a race team.

Participating students in the SMC course will attend an F-1 event of their choice, and the best performing students will be culled by Marussia Virgin Racing to be directly involved with their racing effort by means of internship.

With this comes access to the vaunted and exclusive inner world of F-1; the paddock. This presents the opportunity to meet the team, upper management, drivers and V.I.P.s.

Until a similar, hands-on program like this is offered specifically for the two-wheel world, it might be well worth the call to SMC, as the WSBK and MotoGP realms are not far behind in terms of corporate management and business requirements in terms of how they run. To learn more, go to