Leon Haslam has again chosen children's charity SPARKS as his nominated charity for the year and in 2011 will make a contribution directly linked to his racing performance. The BMW factory rider will give SPARKS £10 ($16) for every World Championship point he scores in 2011 in addition to supporting the charity with its popular golfing programme. Leon Haslam (BMW Motorrad S1000RR Superbike) says: "I first played in a SPARKS event in 2003 and it's a great organisation. The work they do through medical research really has made a difference for thousands of children and families and continues to do so. "I scored 376 points in 2010 but I'd rather score what Max Biaggi scored with 451, win the Championship and hand over a bigger cheque to SPARKS." SPARKS has existed since 1960 and has a simple mission: to help all babies be born healthy and stay healthy. The charity contributes to this by funding high quality medical research into childhood diseases. The charity is supported by many sporting celebrities including England rugby coach Martin Johnson CBE, Olympian Sir Steve Redgrave, golfer and Ryder Cup Captain Colin Montgomerie OBE and 1966 England football legend Sir Geoff Hurst MBE. Jason Leonard (SPARKS President & England's Most Capped Rugby Player) says: "Leon has been a valuable supporter of SPARKS for a number of years and this latest donation is very much appreciated. "We always wish Leon well in his annual World Championship campaign but we'll be cheering him on just that little bit more in 2011!"