Motorcycle Racing News MMP Signs with M1 to Promote WSBK

MMP Signs with M1 to Promote WSBK

2011 US World Superbike

Miller Motorsports Park has entered into a consultancy agreement with M1 Entertainment of Denver.

M1 Entertainment will provide a variety of services related to promoting and staging the USA Round of the FIM Superbike World Championship, which is scheduled to make its fourth annual appearance at Miller Motorsports Park over Memorial Day weekend, May 29-31, 2011.

The weekend will also include AMA Pro Road Racing events and the third annual Larry H. Miller Superbike Challenge as well as two rock concerts. This event will mark the return of AMA Pro Road Racing to the Utah facility after an absence of two years.

A fixture in American motorcycle racing since the early 1990s, M1 Entertainment is ideally suited to assist Miller Motorsports Park with their World Superbike event.

M1 has previously created and promoted the World Superbike events at Mazda Raceway Laguna Seca as well as AMA Superbike events at Road Atlanta and Virginia International Raceway and AMA Supermoto events in Reno and Denver.

John Larson (Miller Motorsports Park General Manager) says: "We are constantly seeking ways to improve our World Superbike event, and our partnership with M1 Entertainment will help us in a number of areas."

"Their wide-ranging expertise will dovetail perfectly with the strides we have already made with our event over the past three years and we look forward to working with them."

Cameron Gray (President of M1 Entertainment) says: "Miller Motorsports Park is one of the world’s finest road racing facilities, and we intend to help them build their World Superbike event into the must-attend motorcycle racing event of the year. It’s going to be a lot of fun, both for us and for the fans, and we can’t wait to get started."

For information regarding Miller Motorsports Park, call 435-277-RACE (7223) or visit the track’s website at MillerMotorsportsPark.com. For specific information on the USA Round of the FIM Superbike World Championship, visit the event website at SBKUSA.com. For information on M1 Entertainment, visit their website at Moto1USA.com.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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