Piaggio Rocks Intermot Bike Fair

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2011 Motorcycles

Intermot 2010, the International Motorcycle Fair opening in Cologne was a big success. With over 1,097 exhibitors accounting for 1,575 brands from the most diverse sectors of the motorcycle industry, the German motorcycle fair hosted the debut of the Aprilia RSV4 Factory APRC Special Edition.

This is the road version of the motorcycle that managed to clinch both World Superbike titles in eight days, during the last two race weekends, with Max Biaggi snatching the Riders’ title in Imola and Aprilia the Constructors’ title in Magny Cours.

Aprilia claims a one-two the year after its debut in WSBK, and brings its list of achievements to 45 world titles, making the brand from Noale the most winning European manufacturer in the Motorcycle World Championship with 277 Grand Prix wins.

The new road version of the World Superbike winning bike was christened today in Cologne by five-time world champion Max Biaggi, together with Maurizio Roman, Director of Product Development and Strategy for the Piaggio Group, Stefano Sterpone, Commercial Director for the Group, and Leo Mercanti, Head of Product Development and Racing.

Maurizio Roman, Director of Product Development and Strategy, says: “These two World Superbike titles prove that our technology and products are at the forefront of the industry.”

“I am so glad this achievement came just before the Cologne Fair, as the show is to host the debut of the sophisticated road version of our magnificent RSV4 that has dominated the Superbike season.”

“This bike includes all electronic technology innovations used on the race track to offer motorcycle lovers the very best top-notch technology applied to sports bikes”.

Beside the RSV4 Factory Special Edition equipped with Aprilia APRC traction control, the brand from Noale unveiled the brand new supermotard Aprilia Dorsoduro 1200.

Stefano Sterpone says: “At the Cologne Fair, Aprilia will be presenting a yet more exhaustive range that is the result of the significant technology investment the Piaggio Group has lavished on this great sports brand”, stated the Commercial Director for the Group.

“The RSV4 Factory Special Edition – summing up all the expertise of an amazing racing season into a road bike – is complemented by the Dorsoduro, a more muscular version propelled by a brand new 1200cc 130 HP V-twin engine developed by Aprilia”.

Moto Guzzi has some new products in store as well: “The “eagle brand” launches its beautiful small-capacity special bike, the V7 Racer, and has readied the Norge 1200 with several improvements and the new 4 valves per cylinder engine for the grand touring market” says Stefano Sterpone.

Max Biaggi, the first Italian world champion in WSBK history, who unveiled the new RSV4 APRC SE, says: “The bike I christened today is the true descendant of the RSV4 I rode to victory as many as 10 times during this amazing racing season.”

“The technology transfer from the race track to the road is self-evident, especially in terms of electronics. It is good to see how the efforts of the whole team in the pit not only bring in wins, but also turn out increasingly advanced products for motorcycle lovers”.

Leo Francesco Mercanti says: “Thanks to our victories in the World Superbike championship,” says the CEO of Aprilia Racing and Head of Product Development for the Piaggio Group.

“Aprilia proved it has achieved a standard of excellence few can match. This is just the second racing season for so innovative a project as the Aprilia RSV4, and it was only thanks to the extraordinary skills of the people who work with the Piaggio Group day after day that we were able to achieve such competitive levels and reliability to beat other manufacturers with a long winning history and experience in this hard-battled championship”.