Motorcycle Racing News Rossi Tries New Shampoo, Lorenzo No Need

Rossi Tries New Shampoo, Lorenzo No Need

MotoGP News

The Fiat Yamaha Team is delighted to have announced a new sponsorship agreement today with L’Oréal Italia S.p.A, for the brand Fructis Garnier.

The Fructis Garnier brand produces a popular range of hair-care products, which are sold all over the world.

The company logos will be displayed on the right arms of the leathers of Valentino Rossi and Jorge Lorenzo, as well as in the team pit box and on the team trucks.

"This new sponsorship with Fructis Garnier is great news for us and we’re delighted to welcome such an important global brand as L’Oreal into our Yamaha MotoGP family." Said Lin Jarvis, Managing Director of Yamaha Motor Racing.

"It’s Garnier’s first foray into MotoGP and we’re looking forward to introducing them into the sport and working with them in this new partnership."

"We are eager to announce our sponsorship agreement with Yamaha" Said Flavia Sampietro, General Director of Garnier-Maybelline N.Y. Italy.

"Fructis represents one of the most dynamic and popular brands of Garnier. We feel close to Yamaha since we share the same passion for challenges and performance, supported by rigorous research and technology."

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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