Motorcycle Racing News Miller World Superbike: Lucas Oil Title Sponsor

Miller World Superbike: Lucas Oil Title Sponsor

WSBK Update

Miller Motorsports Park announced today that it has reached an agreement with Lucas Oil Products, Inc. that results in Lucas Oil being named the title sponsor for the FIM Superbike World Championship Utah USA Round presented by HANNspree. The event is scheduled for Memorial Day weekend, May 29-31, 2010.

The official title of the event will be the Lucas Oil Utah USA Round of the FIM Superbike World Championship presented by HANNspree.

Lucas Oil Products, Inc. is a California-based company that manufactures automotive oils and additives. It is involved in a wide variety of motorsports sponsorships, including the Lucas Oil Offroad Racing Series that will appear at Miller Motorsports Park June 26-27.

"We could not be more thrilled to announce this partnership with Lucas Oil Products," said John Larson, General Manager of Miller Motorsports Park. "They are an innovative and forward-looking company that recognizes the value of marketing through motorsports. We appreciate their support as the title sponsor of the Lucas Oil Utah USA Round of the FIM Superbike World Championship presented by HANNspree, and we anticipate that this will be a long-lasting and multi-faceted partnership in the years to come."

"This World Superbike event provides Lucas Oil Products a unique opportunity to market our brand along with our line of high performance motorcycle products to a global audience," said Bob Patison, Executive Vice President of Lucas Oil Products, Inc. "Miller Motorsports Park is a world-class facility and this event is another significant component in developing our lasting and successful relationship."

To purchase tickets or for more information about the Lucas Oil Utah USA Round of the FIM Superbike World Championship presented by HANNspree and to learn more about the Ultimate Motorcycling Experience at Miller WSBK click here or call (435) 277-RACE (7223).

For information on Lucas Oil Products, visit their website at

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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