BMW S1000RR… Dinner for RR Trick

Super SBK

With currently almost 1.4 million clicks, the S 1000 RR Dinner Spot became the most successful BMW film on YouTube ever.

In the course of the Spotlight International Advertising Film Festival in Mannheim the film was awarded in the category "Web and Mobile" at the beginning of March.

It is about a well-known magic trick, where a magician pulls the tablecloth from a small table all set up with china without damaging anything.

In "Dinner for RR" the BMW S 1000 RR SBK knows the trade even better: Thanks to its superbike acceleration of 2.9 seconds from 0 to 100 k.p.h. the bike is able to pull the tablecloth even from a huge, impressing banquet leaving all the china and glasses intact. A feat that even impressed World Superbike (WSBK) riders Troy Corser and Rubin Xaus.

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One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007 and is currently Editor at Large at Ultimate Motorcycling. He is also the author of 365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).