Motorcycle Types Adventure / Dual-Sport Husqvarna named 2010 "Marque Of The Year"

Husqvarna named 2010 “Marque Of The Year”

Husqvarna celebrates 50 years of race winning heritage by being named 2010 "Marque Of The Year" at the 19th Annual AMA Vintage Motorcycle Days. Recognized as the world’s largest gathering of vintage motorcycle enthusiasts the event takes place July 9-11 at the Mid-Ohio Sports Car Course in Lexington, Ohio and attracts tens of thousands of fans of all ages, eras and brands.

A dominant force in off-road competition since the 1970s, Husqvarna (BMW’s off-road motorcycle marque) will celebrate both its proud heritage and future as Husqvarna expands in modern AMA Racing national competition in 2010. This year Husqvarna’s professional race team will compete in the AMA Enduro, GNCC, EnduroCross, National Hare & Hound and WORCS series. Team riders will contest the premier classes of each series aboard 2010 Husqvarna TXC 250, TXC 450, TXC 510 and WR 300 models.

"We are keenly aware of Husqvarna’s celebrated history and determined to revive the glory years of the brand through our renewed racing efforts," said Mark Brady, Husqvarna Motorcycles North America President. "That’s why we are thrilled to launch the next decade of Husqvarna Motorcycles success as the Marque Of The Year at this prestigious venue."

Through educational displays and seminars, AMA Vintage Motorcycle Days fans will have an opportunity to trace Husqvarna’s rich history, from its humble beginning in Sweden in the early 1900s to the high-tech off-road, motocross, supermoto and dual-sport bikes the company sells and races today. Husqvarna motorcycle will also be a leading brand that racers will test on the track in the multiple racing disciplines scheduled as part of VMD’s celebration.


Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling.

24 of the Best Retro Motorcycles For Under $10k (2020 Models)

Although going retro can be expensive when buying a new motorcycle, there are plenty of excellent wallet- and credit-friendly choices in the visually appealing...

Harley-Davidson Screamin’ Eagle 131 Crate Engine Unveiled for Tourers

Harley-Davidson has unveiled its newest Screamin' Eagle crate engine - one that makes the popular 120R crate motor seem small in size. Meet the Screamin'...

Triumph Partners With Bajaj Auto: New Models Coming

Britain’s Triumph Motorcycles and India’s Bajaj Auto Limited will be working together to produce Triumph motorcycles in the 200cc to 750cc range. The two...

2019 Yamaha Niken GT Two-Up Test: Passenger-Friendly Motorcycle

We’ve reviewed the quirky-looking 2019 Yamaha Niken GT a couple of times, and comprehensively covered the technical side of the three-wheel motorcycle. Based on...

2020 Triumph Thruxton RS Test: Retro-Modern Motorcycle

The city of Albufeira is a sight for travel-weary eyes. Located in the Algarve region of Portugal on the Mediterranean coast, I dare say...

2020 MotoGP Schedule: 20-Round FINAL Calendar (Dates, Circuits, Tests)

Dorna has finalized the 2020 MotoGP schedule, which features some significant changes over the 2019 calendar. The 2020 MotoGP calendar grows one round to 20...