Motorcycle market down by 41 percent
According to just-released Motorcycle Industry Council (MIC) reports, BMW Motorrad USA outperformed all of its competitors in 2009. Despite a U.S. motorcycle market that declined 41 percent and lost nearly 360,000 units, BMW motorcycle sales only declined 22 percent, which was the smallest decline among all motorcycle brands. This follows on the heels of 2008 when BMW Motorrad USA was one of only two motorcycle manufacturers to post positive growth.
Here is what BMW had to say…
"Our dedicated dealers were the key to our success this past year," commented Todd Andersen, BMW Motorrad USA Marketing Manager. "Despite the tough market, they continued serve our customers well and promote our new products like the K 1300 S and the K 1300 GT. They were supported by attractive financing programs from BMW Financial Services. While many other dealers struggled to finance their customers’ purchases, BMW dealers never lost access to good financing, and this will continue for 2010."
"We expect significant sales growth in 2010," said Andersen, "on the strength of the launch of the production version of the S 1000 RR Superbike, the most powerful and sophisticated sport bike ever produced. Our dealers have confirmed deposits on over 600 bikes and deliveries to customers will begin January 26."
Also slated for the coming year are new versions of BMW Motorrad’s most popular models: the R 1200 GS, the R 1200 GS Adventure and the R 1200 RT.