2010 BMW S 1000 RR | IMS Launch Video

Pieter de Waal Speaks…

Click video to watch BMW USA launch the new 2010 S 1000 RR superbike at the International Motorcycle Show in Long Beach California on December 4th.

BMW’s very own Pieter de Waal, Vice President, BMW Motorrad USA has the honors of explaining the significance of this new BMW superbike. Pieter, an avid motorcyclist, spent several years in Berlin at the BMW headquarters and still remains on the board that is responsible for developing new product, so he has close ties to the details of the new 2010 BMW S 1000 RR superbike.

BMW had originally launched the S 1000 RR, at the famed Monza racetrack, in Italy, during the Superbike World Championship race weekend on May 9, 2009. The S 1000 RR, weighing a claimed 404 lbs and delivering a massive 193 hp, is one of the most potent, sophisticated and lightest sport bikes ever produced. It may hold the distinction of being the most powerful production 1000cc sport bike in the world.

In addition to the class-leading power plant, the BMW S 1000 RR possesses new technical features, such as the first-ever four-stage Race ABS system with settings for Rain, Sport, Race and Slick conditions. The groundbreaking new ABS system weighs only about 5.5 lbs complete – nearly 20 lbs lighter than the competition.

With its highly distinctive new asymmetrical headlights, which follow the very elegant and unique asymmetrical panels, this first BMW Superbike promises to standout from the crowd of liter-class bikes.

The production version of the S 1000 RR was officially unveiled in the U.S. at Miller Motorsports Park in Utah during WSBK races, during the last weekend of May. The S 1000 RR sport bike – expected to arrive in U.S. dealerships at the end of January — has a manufacturer’s suggested retail price of $13,800.