Motorcycle Racing News Shell Advance to title sponsor MotoGP Malaysia

Shell Advance to title sponsor MotoGP Malaysia

MotoGP rights holders Dorna Sports S.L have reached an agreement with leading motorcycle engine oil brand Shell Advance, for them to become the title sponsor of the 2009 Shell Advance Malaysian Motorcycle Grand Prix.

The agreement has resulted from an ongoing partnership which has already seen a Shell Advance presence through track side advertising campaigns at MotoGP events this season in Qatar, Italy, Germany and the United States. Shell Advance is also an official technical partner of the factory Ducati MotoGP team.

Dorna Sports S.L. Managing Director Pau Serracanta stated, "We are delighted that the leading petroleum company in the world is supporting MotoGP as a Grand Prix title sponsor, in addition to the support that they already provide via trackside advertising and their partnership with the official Ducati team. MotoGP has a huge fan base in Malaysia and throughout Asia, so this agreement will give Shell Advance the opportunity to further penetrate this highly important market."

Tanmay Jaswal, Global Marketing Manager for Shell Advance commented, "We are extremely pleased to have reached this agreement to become title sponsor of the penultimate round of the 2009 FIM MotoGP World Championship. The Malaysian MotoGP is an exciting annual event for the whole of Asia and one that Shell Advance is very proud to support. Shell already enjoys a successful technical partnership with Ducati Corse in MotoGP, a close relationship which provides Ducati with cutting edge lubricants and fuels, and allows our technicians to continuously transfer learnings from the racetrack to the road. This title sponsorship provides us with an ideal platform to strengthen our existing MotoGP presence as we seek to communicate with MotoGP fans and our customers in markets across Asia."

The 2009 Shell Advance Malaysian Motorcycle Grand Prix will take place at the Sepang circuit, close to Kuala Lumpur, from 23rd-25th October.


2019 MV Agusta UNICEF F3 800: One-of-a-Kind For Charity

2019 MV Agusta UNICEF F3 800: Charity Build If you blinked, you missed it. MV Agusta built this one-off F3 800 for UNICEF Italia and...

2019 Budds Creek Motocross National Results and Coverage (9 Fast Facts)

2019 Budds Creek Motocross National Results: Tomac’s Perfect Day With one round remaining in the 2019 Lucas Oil AMA Pro Motocross National Championship Series, Eli Tomac...

2019 Vertigo Dougie Lampkin Replica First Look (14 Fast Facts)

2019 Vertigo Dougie Lampkin Replica Trials Motorcycle It is getting to be a regular thing with Vertigo—a boutique Spanish observed trials manufacturer—late in the year...

Motorcycle Workbench Workout: Facing the Trash, Finding Some Treasure

Top 14 Trash and Treasure Items Found on Workbench Admit it - we have a workbench problem. If you have a workbench it is likely...

2020 Honda CRF250R Review: National Track Tested (12 Fast Facts)

2020 Honda CRF250R Review: First Ride at Fox Raceway The 2020 Honda CRF250R is virtually all-new this year, with a host of change. There are significant...

BMW X7 Pick-up Truck First Look: Motorcycle Hauler

BMW X7 Pick-up Truck Concept Vehicle: Fully Functional If you’re tired of suffering the indignity of hauling your BMW motorcycle around in the bed of...