Motorcycle Racing News bwin renews sponsorship with MotoGP for 2010

bwin renews sponsorship with MotoGP for 2010

With the renewal of its sponsorship deal with MotoGP rights holder Dorna Sports S.L., bwin is riding into another round of top international motorcycle racing.

The deal, which builds on bwin’s existing close partnership since 2004 with MotoGP, represents a prestige sponsorship with a global reach and frequency. bwin will continue to be title sponsor of the Gran Premio de España in Jerez and the Grande Premio de Portugal in Estoril, and will have an important presence in the Grands Prix of Misano and Brno.

The bwin logo will be virtually omnipresent across the circuits with banners on the track, the pit lane and the starting line. Prominent branding will also be included on the podium, in the press conference areas and television interview backdrops.

With this contract extension bwin underlines its commitment to motorsports and continues to be one of the main sponsorship partners of Dorna Sports S.L.

Dorna’s Managing Director Pau Serracanta adds: "During the years of our partnership bwin has proved to be a significant and reliable partner for MotoGP with lots of drive and innovation. No question, bwin provides MotoGP with extra horsepower."

bwin Head of Sports Marketing Andrea Gaudenzi comments: "As we are fully committed to the FIM MotoGP World Championship we are proud to pursue our partnership with Dorna Sports. MotoGP broadcasting reaches hundreds of millions of viewers throughout Europe and the world. It has become one of the most exciting sports events out there and fits perfectly to the bwin brand."

Racing Classic Motorcycles: First You Have to Finish by Andy Reynolds [Review]

Author Andy Reynolds’ new book, Racing Classic Motorcycles: First You Have to Finish, is about a man livin’ the classic motorcycle racing dream—with some...

2021 BMW R 18 Test: City and Country Life with the Big Boxer

Let's say we hop into Mr. Peabody's WABAC Machine and set the date for October 1936 and Berlin as a location. With us, we...

Harley-Davidson Tremont Shoes Review: Urban Motorcycle Footwear

In the on-going debate over how much protection is enough, the correct answer for each of us comes from within. Some riders would never...

2021 Langen Two Stroke First Look: Street-Legal V-Twin!

If you thought we’d never see another street-legal two-stroke sportbike, you’re not alone. There hasn’t been a full-size two-stroke motorcycle for the street in...

2021 Indian Springfield Lineup First Look (5 Fast Facts)

There are two motorcycles in the 2021 Indian Springfield lineup, with the standard Springfield focused on longer-distance touring, and the Springfield Dark Horse pulling...

2021 BMW R 18 Review (19 Fast Facts on the First Edition)

Over a year after its concept debut, the 2021 BMW R 18 has made its way to production. Much has been written about its...