The 150cc category is Brazil’s most popular class of motorcycles. This creates much competition in the class, the manufacturers putting out more and more innovative products.
The latest motorcycle about to arrive on Brazilian shores from Yamaha is the YS150 Fazer BlueFlex naked sportbike. This machine, which will arrive in Brazil in late September, is capable of running on gasoline, ethanol, or a mixture of both.
The Fazer BlueFlex, manufactured by Yamaha Motor da Amazonia Ltda., will be sold by Yamaha Motor do Brasil Ltda. Expecting the model to be popular in one of the fastest growing motorcycle cultures. Yamaha plans on selling 74,000 units in the first three months; the bike is expected to be sold for 7,390 Brazilian reals ($3,115 U.S.) for the standard model, and 7,850 reals($3,310 U.S.) for the premium model, which features special color schemes and a center stand.
The Yamaha Fazer features modern technology, such as aerodynamic and modern-looking bodywork, an air-cooled, fuel-injected flexible fuel engine, and a modern chassis setup.
Yamaha is looking to gain more of a hold on the overall market share in Brazil. According to data released in late October 2012, 8 in 10 motorcycles sold yearly in Brazil were Hondas, who held over 80 percent of the market share. Yamaha held 9.66 percent of the market.
The 150-cc class accounted for the largest share of the some 1.65 million motorcycles sold in Brazil in 2012, according to Yamaha Motor research. Yamaha Motor believes its versatile new 150 cc model will help the company increase sales by about 18% to approximately 190,000 units by the end of this year. In the longer term, the model is expected to contribute significantly to expanded business and improved profitability targeted by Yamaha Motor over the next few years.