Ural Motorcycle News
Ural, the creator of the famed sidecar motorcycles such as the Yamal above, has released its latest financial numbers. The Russian company reports that has posted an 11-percent growth in first-quarter sales over the same period in 2012.
Ural has also reported new financial incentives and “grass roots consumer engagement program.”
Madina Merzhoeva (Ural Vice President) says: “It’s been a very long winter for the most part of the country, not surprisingly 75% of our sales during these months were models with on-demand 2WD, which is known for all-weather and snow capability.
“Sales were up every month of Q1, but March turned out to be a bit more challenging. We’ve set ourselves an aggressive 30% growth goal for 2013. It has been a slower start than expected, so we are turning up our marketing and sales efforts. We still intend to meet the goal.”
Ural launched its spring special 2.99-percent retail financing (via FreedomRoad Financial) in April to kick sales into high gear for Q2. Along with the spring financing incentive, Ural continues to work closely with its dealer and retail customer bases, while engaging with the existing and potential customers through creative marketing and intensive use of social media.
Jon Bekefy (Ural Director of Strategic Marketing Communications) says: “We have just launched the Ural Emissary program which is a peer to peer program, using existing customers and the natural magnet appeal of our product to engage interested people who are new to Ural.
“Additionally we have some strong partnerships with established brands and media partners which should continue to push our product to new audiences.”
Ural added for dealers since the beginning of the year, including Big Twin Cycle Center in Boise, Idaho and Maxey’ Cycles in Oklahoma. With a goal of adding at least another ten dealers in key markets, Ural’s focus remains on growing retail sales and recruiting long-term partners for its national dealer network.
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