Ducati North America is delighted to announce that it is the highest ranked motorcycle brand and recipient of the 2009 Pied Piper Prospect Satisfaction Index (R) U.S. Motorcycle Industry Study. Across the country, Ducati dealerships out performed direct competitors in the annual benchmarking study measuring how consumers are treated when shopping for a new motorcycle.
Over the last three years, Ducati dealers have worked hard to consistently improve the dealership ‘experience’ and now lead all brands in overall satisfaction and commitment to service.
Ducati dealerships ranked highest in the newly released 2009 Pied Piper Prospect Satisfaction Index® (PSI) U.S. Motorcycle Industry Study, one of a series of annual benchmarking studies which measure how consumers are treated when shopping for a new car, motorcycle, RV or boat. The independent study sent 2,100 hired anonymous "mystery shoppers" into motorcycle dealerships nationwide, then used the patent-pending PSI process to compile the results into accurate measurement of how each brand’s dealerships treat motorcycle shoppers.