Ducati Diavel "Hard to be Seen" Commercial
The third quarter of 2012 was significant for Ducati – it was the ninth consecutive quarter of positive sales results.
Saturday night at the local watering hole with your riding buddies and you hear it before you see it, aggressive and moving fast. Creating as much attention as the bike is the lettering on the side, "Ducati Diavel".
The innovative new Ducati Diavel combines decades of twin-cylinder heritage and Italian style with a bold, world-beating technical confidence strong enough to extend the boundaries of motorcycle design. Click video to join our Diavel ride along to see that this ain’t your grandad’s Harley-Davidson.
If you had told me that our beloved Ducati – with their legendary track record in World Superbike and MotoGP, along with their lineage to great riders like Carl Fogarty, Troy Bayliss, Doug Polen, and now Valentino Rossi, to name just a few who have ridden the Bologna bullets – was going to roll a full blown cruiser out of the vaunted Italian factory, I wouldn’t have
Since Ducati’s announcement of its entry into the cruiser class – the Diavel – we’ve waited with intrigue and a healthy dose of skepticism to see what their engineers would actually come up with.
At first blush the idea would seem to be at odds with Ducati’s brand credo: high performance at all costs.