Welcome to Ultimate MotorCycling, About Us. We feature the latest new motorcycles, classic motorbikes, motorcycle accessories and parts, motorcycle apparel (riding gear, helmets, boots, gloves and related items), motorcycle events, motorcycle travel and touring (motorcycle destinations, events, organizations, rider training) and other related items of interest to motorcycle enthusiasts.
We all have a story that drives us towards our passions in life. Often it is a particular moment in time—our first motorcycle, a two-wheel adventure, an experience we shared with friends or perhaps even all alone—when our motorcycling gene was turned on; the very day we learned about the secret we all share: the pleasure of motorcycling.
Our staff writers include:
Ron Lieback, the Online Editor who has a passion for all segments of the motorcycle industry, including sportbikes, cruisers, big adventure bikes and the dirt.
Don Williams, the print magazine’s editor, who is also passionate about everything moto, from classic 2-stroke dirt bikes to turbo-charged cruisers.
Arthur Coldwells, Ultimate MotorCycling’s founder and president. When he’s not reviewing a motorcycle in some part of the world, Coldwells remains busy behind the desk, keeping the business aspects rolling smoothly. A long time member of the industry, Coldwells provides thorough reviews of not only motorcycles, but gear, accessories and apparel.
Kelly Callan, Ultimate MotorCycling’s Copy Writer. Callan brings a female perspective to Ultimate MotorCycling, and provides insightful reviews on all types of motorcycles and gear/apparel.
Tor Sagen, Ultimate MotorCycling’s International Correspondent. Regardless of what part of the world he is in, Sagen provides timely coverage of the largest motorcycle launches, sometimes held at world-class circuits such as Mugello or Jerez.
Sam Sims, Ultimate MotorCycling’s Sportbike writer. Sims covers all aspects of racing, and anything relating to the world of sport motorcycles.
Tom Wera, Ultimate MotorCycling’s Dirt/Dual-Sport/ADV writer. Wera reviews and informs about all motorcycle happenings of a dirt nature, from dual-sports to Supercross to big Adventure bikes.
Bill Lee, Ultimate MotorCycling’s industry news gatherer and cruiser writer. Lee writes about all the inside industry news and whatever is new in the world of cruisers.
It was this incessant, undeniable passion that some five years ago prompted us to start this magazine. The print version—recently rebranded Ultimate MotorCycling—has developed a unique reputation for bringing readers the very best on two wheels by means of well-written and concise content, top-quality photography and coffee-table production values. Our Editorial team of passionate motorcycle aficionados, each one a life-long rider, is here to serve you, our audience that has earned the right to have access to the best.
Print magazine: Our mission is to publish a high-quality, tightly written, carefully crafted experience that our readers can savor and enjoy at their leisure. Our proven team of exclusive writers and best-in-the-business photographers continues; we are proud of this publication and we are driven to maintain Ultimate MotorCycling as the world’s premier motorcycle magazine.
Online publication: We have launched this new site in response an increasing demand for fresh and timely content. Our readers wanted a site to add to their Favorites that provided the ultimate machines, accessories, gear and travel-related stories. Our online readers want new content in the form of short stories coupled with only the best photos. Visit us often and enjoy exclusive and memorable material.
Collection and Use of Personal Information
Personal information is data that can be used to uniquely identify or contact a single person.
Here are some examples of the types of personal information Ultimate MotorCycling may collect and how we may use it:
What personal information we collect:
When you create an Ultimate MotorCycling ID or participate in an online survey, we may collect a variety of information, including your name, mailing address, phone number, email address, and contact preferences.
How we use your personal information:
The personal information we collect allows us to keep you posted on Ultimate MotorCycling’s latest announcements and upcoming events. It also helps us to improve our services, content, and advertising. If you don’t want to be on our mailing list, you can opt out anytime.
We also use personal information to help us develop, deliver, and improve our products, services, content, and advertising.
From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Although this information is important to your interaction with Ultimate MotorCycling, you may opt out of receiving these communications at any time.
We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Ultimate MotorCycling’s products, services, and customer communications.
If you enter into a sweepstake, contest, or similar promotion we may use the information you provide to administer those programs.
Collection and Use of Non-Personal Information
We also collect non-personal information − data in a form that does not permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:
We may collect information such as occupation, language, zip code, area code, unique device identifier, location, and the time zone where an Ultimate MotorCycling product is used so that we can better understand customer behavior and improve our products, services, and advertising.
If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.
Cookies and Other Technologies
Ultimate MotorCycling’s website, online services, interactive applications, email messages, and advertisements may use “cookies” and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our website people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non-personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this
Knowing your country and language helps us provide a customized and more useful experience. If you want to disable cookies on your mobile device, go to Settings and then to the Cookies section.
For browsers, check with your provider to find out how to disable cookies. Please note that certain features of the Ultimate MotorCycling website may not be available once cookies are disabled
As is true of most websites, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit pages, operating system, date/time stamp, and clickstream data.
We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, and to gather demographic information about our user base as a whole. Ultimate MotorCycling may use this information in our marketing and advertising services.
In some of our email messages, we use a “click-through URL” linked to content on the Ultimate MotorCycling website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.
Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.
Disclosure to Third Parties
Personal information will only be shared by Ultimate MotorCycling to provide or improve our products, services and advertising; it will not be sold or shared with third parties for their marketing purposes.
It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for Ultimate MotorCycling to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.
We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.
Protection of Personal Information
Ultimate MotorCycling takes precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration, and destruction.
When you use some Ultimate MotorCycling products, services, or applications or post on an Ultimate MotorCycling forum or social networking service, the personal information you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to submit in these instances. For example, if you list your name and email address in a forum posting, that information is public. Please take care when using these features.
Access to Personal Information
For personal information, we make good faith efforts to provide you with access so you can request that we correct the data if it is inaccurate or delete the data if Ultimate MotorCycling is not required to retain it by law or for legitimate business purposes. We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law.
We do not knowingly collect personal information from children under 13. If we learn that we have collected the personal information of a child under 13 we will take steps to delete the information as soon as possible.
Third-Party Sites and Services
Ultimate MotorCycling websites, products, applications, and services may contain links to third-party websites, products, and services. Information collected by third parties is governed by their privacy practices and we encourage you to learn about the privacy practices of those third parties.
Our Companywide Commitment to Your Privacy
To make sure your personal information is secure, we communicate our privacy and security guidelines to Ultimate MotorCycling employees and strictly enforce privacy safeguards within the company.
Ultimate MotorCycling, LLC. 887 Patriot Drive, Unit B, Moorpark, CA 93021