Icon ads are aggressive, and usually slap you across the face with bad-boy motorcycle imagery.
Most ads feature famed-stunt rider Jason Britton and his No-Limit crew pushing sportbikes to the threshold of balance, or some females seductively clad in the latest Icon wear.
These aggressive ads show what Icon is looking to achieve – all-out domination of the motorcycle apparel market.
I’ve shied away from this kind of marketing most of my life, but after a few weeks with the new Overlord Prime motorcycle jacket, I finally get it (or the ads got me).
Icon’s hard-hitting marketing says much about the Overlord Prime…the jacket has that aggressive appearance unique to the American Icon brand while supplying ultimate safety and comfort.
But before I go on, one word must be presented up front about breathability…the Overlord Prime simply has it. There’s enough perforation and mesh areas to provide much coolness on the hottest of days, the upper chest and part of the sleeves containing hundreds of tiny pin-holes.
But once the temps descend below 60 degrees, even the zip-out liner can’t control the airflow in the jacket. The removable insulated liner is wind proof, but it isn’t a full sleeve; the perforation assertively swallows air, quickly cooling the body even with the liner in place.
This is not a huge problem on cooler summer nights, but once the numbing-cold weather hits, be sure to pack some Under Armour or additional long-sleeved shirts.
Although the jacket features a Tour de Force of breathability, don’t think safety is jeopardized; leather will always trump other materials when the body pounces the keys of the concrete piano.
The basic construction of the Overlord Prime provides safety from the 1.2 – 1.4mm premium-grade leather. The Brazilian cowhide is wrapped around removable Icon CE field armor in the elbows and shoulders.
Icon further enhances the safety by featuring external injected plastic protection on shoulders, elbows, and back. And of course there’s a removable dual-density foam back pad, which is upgradable to the Icon Stryker CE back protector.
Just like the no-nonsense style of the Overlord Prime, especially through the aggressive injected plastic pieces, the jacket is designed for no-nonsense riding styles. It features pre-curves arms for comfort reaching a sportbike’s clip-ons, and has engineered flex zones for even more comfort while in the aggressive riding position.
Regarding sizing, the Overlord Prime fits true to size. As measurements go, I’m a 42, and the Large (40-42) was the perfect fit. And if you’re more towards the 40 side of the measurement, the waist features side adjustments to create a snugger fit.
I have my favorite threads for the track, for sport touring and for cold-weather riding, but was never exactly happy with a jacket for the downtown cruises and heavy sport riding.
That was until now. The Icon Overlord Prime jacket will be my definitive pick when I want my appearance to match the performance of my sportbike in the real-world streets of America, especially when the temps are ascending into sweaty madness.
Icon Overlord Prime Motorcycle Jacket Features:
- 1.2-1.4mm premium grade leather chassis
- Removable Icon CE field armor impact protector elbow and shoulder
- Icon external injected plastic protection on shoulders, elbows, and back
- Removable Icon dual-density foam back pad
- Gathered stretch panels for comfort and flexibility
- Strategically placed perforated leather for ventilation
- YKK autolock zippers
- Removable insulated wind resistant vest
- Upgradable to the Stryker CE back protector
Colors: Orange, Stealth, Black, Red, Blue, White
Icon Overlord Prime MSRP: $450-480.Google+