Harley-Davidson Motorcycles in the Movies
Since he first boomeranged his way into pop culture during the midst of World War II in 1941, Captain America has been associated with the most iconic motorcycle brand built in the U.S. – Harley-Davidson.
This trend continues in the modern era of Captain America movies. First, actor Chris Evans piloted a Harley-Davidson WLA “Liberator” while playing the hero in “Captain America: The First Adventure” (2011).
And this week, official trailers show Evans piloting the new Harley-Davidson Street 750 in the upcoming sequel, “Captain America: The Winter Soldier.”
The Street 750 was unveiled last week at EICMA (Milan Motorcycle Show) along with the Street 500. Both models will cater to entry-level riders and those looking to pilot some agile American iron in urban situations. The Street 750 features the all-new Revolution X powertrain – this is the first new platform for the Harley-Davidson brand since the release of VRSC (V-Twin Racing Street Custom) lineup in 2001, a series that features the V-Rod.
And now, Captain America – a name further made famous in the 60′s counter-culture movie Easy Rider – will ride the Street 750 while battling with enemies in the fictional cities of the movie.
Dino Bernacchi (Harley-Davidson Marketing Communication Director) says: “Captain America – since his first introduction in 1941 – has always been associated with riding a Harley-Davidson motorcycle. Now, in Marvel’s ‘Captain America: The Winter Soldier’, he’ll ride a Harley motorcycle built for the urban environment.”
But it’s not only the Street 750 that will make an appearance; while participating in daily activities, Steve Rogers – aka Captain America – will ride the new Harley-Davidson Breakout.
Dino Bernacchi says: “Captain America truly embodies the iconic, heroic, and American aspects of the Harley-Davidson brand. Both Captain America and our motorcycles are great symbols of freedom.
“We can’t wait for fans to see this movie and what Harley-Davidson has planned with Marvel moving forward. There are exciting things to come with our partnership.”