2012 BMW Motorrad USA Sales Report
BMW Motorrad USA released its stateside motorcycle-sales report Monday for the month of November, 2012, reporting that sales were up 43.6 percent over the same month of 2011.
BMW reports that 777 motorcycles were sold compared to 541 in November 2011. But it’s not only monthly sales that are positive; BMW Motorrad says year-to-date sales are up 15.1 percent over the same period of 2011. For the first 11 months of 2012, the Bavarian motorcycle manufacturer reports that 11,139 bikes were sold, compared to 9,674 in the same period of 2011.
BMW says that in November, the best performing models included the newly introduced maxi scooters (C 650 GT, C 600 Sport) with impressive first full-month sales of 163 units. Rarely has a new product in a completely new market segment performed so well in Q4, BMW says.
Additionally, the S 1000 RR superbike’s sales nearly tripled to 129 units, and the F 800 GS is up 40 percent to 60 units.