Viva International Group introduces the new Harley-Davidson Ladies collection from Harley-Davidson Eyewear this spring. The bold and sexy flair of this new focus customer is reflected in the styling that highlights this new product class.
The captivating debut collection includes twelve ophthalmic styles and four prescription-ready sunglass styles featuring a variety of ornate temple treatments, targeting strong, independent, professional women 35-55 years.
Liz Tontodonati (Viva General Manager for Harley-Davidson Brand) says: “Women have always been part of the Harley-Davidson family and most recently have been identified as the fastest growing market segment for this brand.
“After spending years on the back of her man’s Harley, she has come into her own and we want to make sure that this brand loyal customer has the eyewear to complete her lifestyle needs.”
Key styles from the optical collection include HD 357 and 359, two metal/plastic combination frames and HD 358, a full plastic frame, which feature open-metal temple accents enhanced by intricate stones. Styles HD 343, 344 and 345, are three plastic frames, which are available in a variety of oval and soft rectangular shapes and feature temples adorned with an elegant stone-enhanced metal accent.
Also featured in the debut optical collection are styles HD 375, 376 and 377, three metal frames which feature a combination of the Harley-Davidson® Bar and Shield logo and the signature Harley® Rose, lasered along each temple in an innovative pattern. Styles HD 360 and HD 361, two metal/plastic combination styles, as well as HD 362, a plastic style, feature a studded heart endpiece, which accentuate the frames sleek plastic temples.
The sunglass collection features a selection of bold styles, including HDX 818, a handmade acetate style. Tapered temples compliment the style’s dynamic square-shaped profile, with endpieces accented by a stone-enhanced Harley-Davidson® Bar and Shield metal logo plaque. Style HDX 827, a plastic round-shaped sunglass, creates the “Bling” factor, with a large crystal stone accented endpiece, enhanced by a small stone and stud décor.
Style HDX 817, a plastic wrap, offers a “Rider Designed” look with a sleek 8 base front curve and metal temple accents featuring the Harley-Davidson® Bar and Shield logo plaque. Style HDX 828, a plastic modified wayfarer shaped sunglass, features stone adornments on the temples and front, creating a slight cat-eye accent for a classic look. All of the sunglass styles are prescription-ready and provide 100% UV protection, with either polycarbonate or CR-39 lenses, depending on the specific style.
New marketing materials include counter cards, a mirror, a logo plaque, and a two-piece merchandising kit, which all reflect the new Harley® Ladies-inspired design elements and ad campaign images. The optical collection also features a specially designed case and cleaning cloth with the signature Harley® Diva Rose logo, as well as a cleaning cloth for the sun collection, featuring the Harley-Davidson Heart and Rose logo.
The new Harley-Davidson Ladies collection is available in a variety of striking colors, including lavender, pink, rust, eggplant, wine, dark slate and tortoise. For more information please call 800-345-VIVA or visit vivagroup.com.