“The new INTERMOT e-motion segment clearly showed that the motorized two-wheeler sector has already attained a high, market-ready standard in the area of electric mobility.
“The future belongs to electric two-wheelers especially in urban areas,” according to Reiner Brendicke, General Executive Manager of IVM, who sees the 2010 INTERMOT Cologne event as a resounding success.”
“The industry set a clear signal with its new models and concepts, generating momentum for a market recovery that also extends to the area of alternative drive technologies,” says Brendicke.
With its new INTERMOT e-motion segment, INTERMOT Cologne underscores the sector’s expertise in the area of future-orientated mobility.
The focus was on electrically powered two-wheelers, which form an appropriate intersection between motorized and non-motorized two-wheelers.
More than 120 suppliers in Hall 5.2 and almost 350 brands throughout INTERMOT Cologne presented new products and innovations for light electric vehicles (LEVs)–pedelecs and e-bikes–but also for e-scooters and e-motorcycles.
The manufacturers of electric vehicles registered a very encouraging visitor turnout from the very first day of the fair and also in particular enjoyed extensive press coverage in the daily media, which put the spotlight on electric mobility as a vital issue for the future.
The visitor turnout was therefore also correspondingly great at the test track, with its diverse range of attractions. INTERMOT Cologne even featured the first LEV and electric scooter world championships, which took place at an especially constructed racetrack.
Electric mobility was also the topic of various symposiums and conferences, including the LEV Conference in cooperation with ExtraEnergy.org and the e-congress addressing the topic of electric power for short-range mobility, organized in collaboration with the Bicycle-Friendly Towns and Municipalities in North Rhine-Westphalia Working Group. In addition, INTERMOT Cologne hosted the general meeting of the international LEV Association (LEVA).
As an event-focused trade fair, INTERMOT Cologne also had a lot of additional treats in store for motorcycle and scooter enthusiasts.
The event action area, for example, featured spectacular stunt shows by Chris Pfeiffer, Kevin Carmichael, Oliver Ronzheimer and Horst Hoffmann.
What’s more, professional bikers demonstrated their skills in daring freestyle MX jumps and dragster racing presentations.
Visitors had the opportunity to experience motor sports live in the hotly contested Yamaha Cup races, the KTM and Triumph brand series, the demonstration races of the world champion long-distance bikers and the top IDM motorcyclists.
INTERMOT Cologne also featured a program of hands-on activities so that visitors could actively take part in the event as well.
Participants tried out the various test tracks with more than 20,000 test rides during the trade fair.
Besides experienced bikers and people who are new to motorcycling or returning to it after a prolonged absence, youngsters were also able to get their first experience in riding motorized two-wheelers in Cologne.
“INTERMOT Young Action” in Hall 5.1 was a veritable paradise for children and teenagers, offering play areas and test tracks for scooters, bicycles, mini-quads, minibikes and motorcycles suitable for teens.
Besides having the opportunity to earn their “gaming driving license”, kids were able to try out the PlayStation truck, play racing games in the Wii Gaming Area and enjoy other new video games at the “gamesparcours”, which the Federal Association of Interactive Entertainment Software (BIU) organized with the support of Sony, Nintendo and Koelnmesse. Additional entertainment for children was provided at the “Kids Hard Rock Café.Google+