Cycle World magazine today announced its Team Cycle World Attack Performance Yoshimura Suzuki AMA Pro American SuperBike effort, marking a decisive return to participatory journalism that readers can follow and enjoy across multiple Cycle World platforms.
Says Larry Little, Cycle World Senior Vice President and Chief Brand Officer, "Cycle World has a long history with regard to participatory journalism. This is a modern-day example of our team’s dedication to continuing that tradition, not only through the printed page, but by also using our new digital media platforms to make the story more powerful and ultimately more engaging for enthusiasts around the world."
Cycle World’s hands-on approach is a major part of the brand’s history, having participated in events from Baja to the Isle of Man. In addition, Cycle World has built and raced countless project bikes, even setting multiple FIM world speed records. No other media outlet has taken its readers along for this kind of ride.
For this three-race American SuperBike effort, Cycle World has partnered with Attack Performance to prepare the magazine’s 2009 Suzuki GSX-R1000 testbike with Yoshimura Racing-built engines and graphic design by Drudi Performance.
Four-time AMA national champion and 15-time AMA Superbike winner Eric Bostrom, back from a one-year hiatus from competition, will handle riding duties. Racing legend Kevin Schwantz, the 1993 500cc World Champion, has agreed to coach Bostrom in his Suzuki debut.
Says Mark Hoyer, VP/Brand Content and Editor-in-Chief of Cycle World, "There’s so much speculation about AMA Pro Racing’s new American SuperBike rules and their intended equality that we felt like this was the perfect opportunity for us to build a machine and participate ourselves."
Team Cycle World will make its American SuperBike debut July 23-25 at the Red Bull U.S. Grand Prix at Mazda Raceway Laguna Seca in Monterey, California, The effort will continue August 13-15 at the Suzuki White Lightning AMA Pro SuperBike Nationals at Virginia International Raceway in Alton, Virginia, and wrap up September 24-26 at the season-ending Superbike Classic at Barber Motorsports Park in Birmingham, Alabama.Google+